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唯品会定位于“一家专门做特卖的网站”，每天上新品，以低至1折的深度折扣及充满乐趣的限时抢购模式，为消费者提供一站式优质购物体验。
VIPSHOP offers major brands in designer fashion, accessories, shoes and cosmetics. Catering to over 28 million customers with over 5000 brands to choose from.